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Online listings have been a crucial element of the real estate marketing mix for years and have taken on even more importance during this most unusual spring selling season. While COVID-19 precautions have many shoppers under shelter-in-place orders, that certainly hasn't stopped buyers from wanting to shop for homes or sellers from wanting to find the right buyer. As our REALTORS® can tell you first-hand, the sales process has simply moved more online, with online listings and virtual tours taking center stage. For sellers, understanding why online listings are so important is one of the keys to getting your home sold.
Most Buyers Start Their Home Search Online
While they've taken on added importance recently, online listings have long been a huge key to successfully selling a home. Most buyers start their search for a home with extensive online research, learning about communities, scouting neighborhoods, and most importantly searching for online listings. Buyers tend to be very engaged in the process, looking at listings at home or on their phone whenever they get a free moment. An online listing gives a buyer the opportunity to fall in love with a home, whether they live across the street or across the country.
